This year has taken a toll on many businesses – it was not just about the health scare, but the changes happening all around us, from the ways we communicate with others, travel, get information, to how we plan our days, do our work, pay for products and services and decide which brands we remain loyal to.
Everything is going digital and with hundreds and thousands of companies battling it out for market position, how can your business have a fighting chance?
Well, it’s clear that you need to adapt to a new way of thinking and doing things, but most importantly – make your business more visible in order to retain and attract customers. One thing that still works in your favour is the major influence video has on people and if you haven’t given video ads a chance before, you’ve not only missed out on a lot, but may actually be behind your competitors!
Here are five reasons you need to switch to video ads ASAP:
1. Video is the go-to type of content
There are numerous statistics that easily prove just how much your customers (and all the others!) love watching video – moreover, about 30% of of them are more likely to purchase a product or a service after they’ve seen a video ad. Take YouTube for example – around 4 billion videos are watched daily, so imagine getting just a fraction of that on any TV or other streaming services!
2. Video ads can be bursting with info
Comparing to a standard text ad, a video conveys huge amounts of information in a very short time frame. It also engages more of the viewers’ senses, so you can actually combine the best of both worlds, by telling AND showing your customers more about your business, all at the same time.
3. Video is always more engaging
A video ad will tell your story like no other format. It can be direct, it can be emotional or it can be inspirational – whatever option you go for, the storytelling will enable you to form a solid and meaningful relationship with your customers, providing them with a way to better engage with your product or service.
4. Video ads are better at converting sales
This one is a no-brainer. Just consider what some of the big players like Amazon are doing – whenever they put a video ad in a product description, it helps them increase the chances of customers buying it: by a staggering 35%. How’s that for conversion?
5. Video ads provide useful analytics
Nowadays, every marketing campaign runs on all sorts of data. Part of why video ads are so successful lies in features that help track the content performance.
When you know the ins and outs of your ad campaigns, it helps you prepare the next step and improve your content, making it easier for you to reach your target audience – and turn leads into customers.
If you’re still new to video advertising, or you dabbled with it, but would love to find a one-stop-shop solution that doesn’t involve a whole team of marketers, chek out AdAmp – it’s a fun and easy-to-use service that lets you create a commercial and be on air in days, on any budget.
You can create your own commercial, or you can reach out to AdAmp team and let them make one that fits your needs and your budget, while still being able to keep an eye on the progress. Simply step up your business game, take advantage of what video advertising has to offer and tell your customers you’re here.