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CREATING A VIDEO AD THAT CONVERTS

Ever since the first TV commercial aired in 1941, video advertising has become a go-to approach in marketing campaigns that aim to be effective and memorable. Although TV advertising has been somewhat out of reach for many small businessess, the situation has changed dramatically with everything the internet era has brought. Nowadays, people all over the world watch endless amounts of video content and what best to illustrate that point than the fact that people watch 1 billion hours of YouTube videos daily, which translates to 100000 years – in one day!

What else is there to say – video is definitely the way to engage.

If there was anything remotely good tnat 2020 has brought to small businesses, it’s the fact that people have become glued to their screens and that nowadays, it doesn’t have to be a multi-million ad that is being aired during Superbowl – you can get amazing marketing results for a fraction of the price. Moreover, it has neved been easier to make a great video ad on a flexible budget – and here’s how you can do it:

STEP 1. Decide on your ad’s purpose
You don’t want to dive into the whole advertising ordeal without setting some things first and that implies the reason you’re adveritsing to begin with. Before going on a spending spree, make sure you have a plan in place, because it will not just make your life easier, but will also help you map out the KPIs you can then track and measure. Whether you’re generating leads, looking to get more sales or just raising brand awareness, always start with your end goal, since that is what will help you make a more specific video ad thay actually converts.

STEP 2. Create an engaging script
There are literally tons of info online on how to get that script just right, but let us sum it up for you – find a framework that you can use and make sure that every single word in that ad is put there to help it convert. The most common one copywriters use is the one that essentially touches upon five important points: grabbing the attention, building the interest, cultivating the desire, giving a social proof and adding the right call to action. This framework helps you remain focused and create a storytelling journey for your customer, with a clear goal of having them act on the call to action you put at the end.

STEP 3. Choose the right format
Once you’ve set the purpose and created the script, you need to start thinking about what kind of video ad you’d like. If you’re keen on doing your own video ad, but you’re lacking designer skills, there are some usual formats you can go for, like a talking head video, a slideshow or different kinds of video templates. Talking head videos imply you are of you have the narrator and they are very powerful, simply because they seem the most personal. Slideshow videos can comprise images in a row, text or other graphics and they are certainly less intensive and give you certain flexibility. Video templates on the other hand allow you to choose from different elements and create your own video ad in a matter of minutes.

STEP 4: Create the video ad
This step depends on the format you choose, but here are the things to consider for the three most common ones we mentioned. If you go with the talking head video ad, you need to make sure you have a high-quality video and audio, so the right equipment is a must to secure those two things, but you also have to take care of the right background and lighting along the way and plan for enough time to do a proper editing. For slideshow video ad, key is in the software and having at least some designing skills, if you want the ad to be more professional looking, but you also have to keep in mind that any samples or templates you download are cleared for commercial purposes. For video templates, it’s a bit easier, since it’s less time-consuming and you get to play with the bits and pieces that you then combine the way you want.

At the end of the day, any of the video ad formats we listed can get you results and secure conversion, but if you really want to maximize your effort, go visit AdAmp.tv and explore all the video ad options – from planning a campaign and localizing the impact of the ads, to creating them yourself or with the help of a team of designers that will do all the heavy lifting for you, on a budget you decide on. Sign up to AdAmp now and tell your customers you’re here!