In order to form a proper base for your ad campaign, one that is both compelling and targeted, you need to be sure you’re reaching out to the right customers and get the message across, telling them you’re here. Even if you have the holy grail of products, chances are it will not be the right fit for everyone, which is perfectly fine, since you want it to be the right fit for your selected audience. With that in mind, there are a couple of things you need to secure before you start your video campaign, so let’s dive in ASAP:
1. Define your target audience
The plot never thickens with this one and it’s pretty staightforward – you want your potential customer to watch your ad, answer to your call to action and finally – make a purchase. But defining your target audience might just turn out to be one of the most difficult things you need to figure out before moving on with the advertising plan. What you need to consider is the kind of person you’re targeting – are you trying to reach out to businesses in a specific industry or people who are in a particular niche? The demographics will help you out – determine whether you’re targeting males of females, what places they live in, how old they are, if they have any specific habits, what activities they engage in and what spending budgets thet’re comfortable with. If you manage to write down the specifics, you’re on your way to successfully personalize the ad.
2. Map out their problems
Once you cover the basics and specify your targeted audience, try to answer questions like what are the actual problems they are facing and what frustrates them. You need to determine how pressing their issues are, if they tried to sort them out before and how did that work out for them. If you manage to dive deep into their insecurities and the reasons why they are trying to solve the problem so eagerly, you may find out that there are certain things in common for a great many people and then spin your product or service into solving it. The key to mapping out the problems is to prioretize them, from the biggest to the smallest one from your customers’ point of view and then see how well you can respond to each of them.
3. Offer them a solution
After you map out the problems and prioritize their pains in order to see what the most pressing one is, you need to better relate them to what your product or service has to offer. This it the time to think how your solve their problems and what are the benefits you’re offering to them. Keep in mind that you shouldn’t focus on the features, but more on the results your product or service are helping them achieve, because that is where the unique selling point lies and where actual benefits appear as tangible, since it’s all about creating a relationship and appealing to your customers’ emotions, not developing a case of severe ‘featureitis’.
Step 4. Focus on one main benefit
Timing is everything in the advertising world and by that we mean not just choosing the right moment to launch your ad campaign, but also making sure you’re telling your story in a predefined time frame. Video ad is like a sales pitch on steroids and if you only have a few seconds to make a connection with your audience, you need to really focus on highlighting the key thing. When figuring this one out, consider the one main benefit that will certainly make you stand out from your competition or that will surely provide a bigger gain for your customers in comparison to what they’re used to. One thing that really might help you out here is to talk to as many people as possible – send a short survey, make a few calls, form a focus group or dedicate some time to do a thorough research and the results will be guaranteed.
All of this combined will help you in making sure you’re meeting an existing market need. After you determine your target audience, it’s all about finding the right platform that enables you to make the most of your budget and marketing efforts and what would be easier, than to have all the tools and options in one place!
If you want an advertising platform which offers you a place to get creative and easily strategize your way into business growth, AdAmp is the place for you. The all-in-one video ad platform gives you access to some of the leading TV service providers in the US, but also and to localize your campaigns for optimal impact, while remaining on a budget.